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What’s in a name? For a business… everything!

What you name your business can have a huge effect on how it’s received by potential customers and investors. It forms an important part of your company’s identity. It appears on your website, shop front, social media profiles, promotional materials and more.

 

This week, branding and marketing adviser Hayley Spencer shares her top tips for coming up with your new name – and the mistakes to avoid. And the Advice Hub offers further resources to make your branding shine.

 

We’re also thrilled to announce a partnership with Dell Technologies to support its Turn Off, Tune In event extravaganza.

 

This engaging event series has been designed to help small business owners rest, recharge and come back ready to take on the world. 

 

Originally published by Enterprise Nation