start a business despite not being business minded

Months after starting what they saw as a hobby, Kim Nguyen and Kofi Ansah realised they were running a business. The duo reflect on scaling K&K LABS with no business knowledge…

We’ve always been creative people. Focusing on different niches in our creative skills, we never imagined running a business – even an ethical one that revolves around raising awareness for endangered animals and raising funds to support charities through our annual profits.

We wanted to do what we do now simply because we love animals and wanted to find a way to give back other than donating money to organisations we believed in. We were never business-minded until we found ourselves running one, many months into what we thought was a “hobby”.

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