Intellectual Property Office – The Trade Mark Guide

The trade mark guide: A handbook for analysing and interpreting trade mark data.


The Intellectual Property Office has produced this handbook to improve shared understanding between trade mark experts and those undertaking or using trade mark research.

Topics include:

  • what is a trade mark?
  • trade mark data
  • nationality
  • trade mark classification
  • trade mark quality
  • the value of a trade mark