9th December 2020 10am - 12pm Shropshire Youth Support Trust SYST Event Online
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Week 2: PR and Marketing

Delivered by: Shropshire Youth Support Trust


Advertising, Direct Marketing, Networking, Digital Marketing & Social Media.

Alongside the financial aspects, this is by far the most important part of your busness plan and will be most of use to you when starting a business.

How will potential customers find out about your business?

In this module you will learn how to put together an effective marketing strategy including the costs of timings involved. There are many ways of marketing your business and we will show you how to make sure its realistic and effective for your business.

Areas of PR and Marketing Covers:

  • How to ‘Pitch’ your business
  • Selling and closing techniques
  • Branding and Image
  • Public Relations (PR)
  • Advertising
  • Direct Marketing
  • Networking
  • Digital Marketing
  • Social Media

When exploring and researching these methods of marketing we will also cover how to get the most return for the money invested (ROI).


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