The importance of localisation and standing out in search
Delivered by: Sarah Lumley-Holmes, trusted trainer of DIT West Midlands
Learn how to optimise your online presence for global sales by tuning into our new webinar programme
You can join one or all four, each session is just one hour and will include plenty of time to ask questions specific to your business.
All of these webinars will be delivered by Sarah Lumley-Holmes, trusted trainer of DIT West Midlands. Sarah has her own consulting business and has many years’ experience helping brands create a global impact with their digital presence.
21 May @ 10am – Website Internationalisation & eCommerce – Learn how to increase your chances of international sales not only through your website, but also exploring which eMarketplaces are available and how to access them.
28 May @ 10am – The importance of localisation and standing out in search – Learn how to ensure your website and social media content are appropriate for your target market and how to get your website visible when international customers use a search engine.
4 June @ 10am – Finding new customers through social media and content marketing – Social media can be a great way to engage with a new audience and expand your brand awareness. Learn about the key to being successful on social channels and what content you should be creating to make your business engagement grow.
5 June @ 10am – The basics of online advertising – Online advertising is by far the quickest way to gain more visitors, however it can be very expensive if it is not managed correctly. Learn about the different types of online adverts you could use and how to set up a basic campaign.