The Basics of Marketing Workshop

Delivered by: Ewan Bent - Shrewsbury Business Consulting

Join Ewan Bent of Shrewsbury Business Consulting on this informative workshop on the basics of marketing, you will look at

Identifying the key selling points of your business

Identifying what it is you are actually selling – how to sell the benefits.

What makes you different from the competition.

How to market yourself, as well as your product / service.

The importance of Networking

What is Networking, why it’s important and how do you do it.

Routes to Market

How will you get your product or service in front of your customers, and how will they buy it.

We look at Direct Marketing, Web Site sales, Social Media, Retail outlets, Exhibitions and trade shows, and word-of-mouth referrals.

Using your competition to your advantage.

Managing the Sales Process

Marketing is only useful if you can turn interest into sales. How do we do that?

Making your product or service easy to buy.

How do we close a sale?

The importance of retaining customers.